The business side of being a Fractional CMO

A free 6-day email course for experienced marketers and consultants. Pricing, contracts, scope, capacity, all the things I learned since I went fractional in 2019.

Is this you?

• You're already freelancing in marketing and want longer client engagements instead of one-off projects.
• You're employed, and wondering whether there's a version of this work with more freedom and better money in it.
• You’ve already gone fractional and are figuring out pricing, contracts and boundaries as you go.

What's in it?

• Day 1: CMO mindset, entrepreneur heart. Why you need both
• Day 2: My actual retainer prices at 30%, 50% and 100%, and how to work out your floor.
• Day 3: The mistake that cost me 15k
• Day 4: What goes in a fractional contract. Plus the bonus clause most people forget.
• Day 5: Structure, capacity, and not burning out
• Day 6: The long game, and how the work actually finds you

I'm Tanja Törnroos, Fractional CMO in B2B Tech since 2019.

Austrian by background, based in Helsinki, Finland. I’ve charged 5k to 12k a month in retainers, lost 15k on a handshake deal, and co-founded and left a Fractional CMO agency.

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